At ek77, we treat your personal data with the same care we bring to every aspect of our platform. This Privacy Policy explains exactly what information ek77 collects from Pakistani players, why we collect it, how it is stored and protected, and what rights you have over your own data.
Every data decision at ek77 is guided by these six core principles — designed to keep Pakistani players informed, protected, and in control of their personal information.
ek77 collects only the personal data that is strictly necessary for operating your account, processing PKR transactions, and complying with applicable legal obligations. We do not collect data speculatively or for unrelated commercial purposes.
Your ek77 account data is protected by industry-standard SSL encryption in transit and AES-256 encryption at rest. Access to player personal data within ek77 is restricted to authorised personnel on a strict need-to-know basis.
ek77 players have the right to access, correct, and request deletion of their personal data at any time by contacting ek77 support. Requests are processed within 30 days of receipt, subject to legal retention obligations.
ek77 does not sell, rent, or trade your personal information to third-party advertisers, data brokers, or marketing companies. Your data stays within the ek77 ecosystem and its essential service providers.
Personal data is retained only for as long as it is required to fulfil the purpose for which it was collected, or as mandated by applicable financial regulations. Once retention periods expire, data is securely deleted or anonymised.
This Privacy Policy is written in clear, plain English — not buried in legal jargon. ek77 is committed to being transparent with Pakistani players about exactly how their data is handled at every stage of their account lifecycle.
This Privacy Policy ("Policy") describes how ek77 ("we", "us", "our", or "ek77") collects, processes, stores, and protects the personal information of players and visitors who use the ek77 platform at ek77.games. It applies to all ek77 products and services, including the live casino, sports betting, slot games, fishing games, and all account-related functions accessible following your ek77 Login.
ek77 is committed to handling your personal data responsibly and in accordance with applicable data protection principles. This Policy has been written specifically with Pakistani players in mind — covering how data flows through JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank payment integrations, KYC verification processes, and all other ek77 platform services.
By registering for an ek77 account, completing the ek77 Login process, or otherwise using any part of the ek77 platform, you confirm that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you must discontinue use of the ek77 platform immediately.
For the purposes of this Privacy Policy, ek77 acts as the data controller in respect of all personal data collected from players and visitors to the ek77 platform. As data controller, ek77 determines the purposes and means by which your personal data is processed.
If you have any questions about how ek77 handles your personal data, or wish to exercise any of your data rights described in this Policy, you may contact the ek77 data team directly at [email protected]. All data-related requests will be acknowledged within 5 business days and resolved within 30 days of receipt.
ek77 collects personal data from you through several channels — directly when you register and use your account, automatically as you browse and play on the platform, and from trusted third parties involved in payment processing and identity verification. The categories of personal data we collect include:
| Category | Examples | Collection Method |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC / NICOP number, gender | Registration form, KYC upload |
| Contact Data | Pakistani mobile number, email address, city of residence (e.g., Karachi, Lahore, Islamabad) | Registration form, account settings |
| Financial Data | JazzCash / EasyPaisa mobile number, bank account details (HBL, UBL, Meezan Bank), PKR transaction history | Cashier / payment processor |
| Technical Data | IP address, device type, browser type and version, operating system, time zone | Automatically via platform logs |
| Usage Data | Games played, bet amounts, session durations, login timestamps, responsible gaming tool usage | Automatically via platform activity |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | Customer support interactions |
| Verification Data | Identity document images, selfie photos submitted during KYC, proof of payment method ownership | KYC verification process |
ek77 does not collect or process sensitive personal data categories such as racial or ethnic origin, religious beliefs, health data, or biometric data for identification purposes, beyond what is inherently contained within CNIC documents submitted for age and identity verification.
ek77 uses the personal data it collects for the following clearly defined purposes:
ek77 processes your personal data on one or more of the following legal bases, depending on the specific processing activity involved:
ek77 does not sell, rent, or trade your personal data to any third party. However, in order to operate the ek77 platform and fulfil our legal obligations, we may share your data with the following categories of trusted third parties:
The ek77 platform uses cookies and similar tracking technologies to ensure the platform functions correctly, to maintain your ek77 Login session, and to collect anonymous usage analytics that help us improve the platform experience for Pakistani players.
The following categories of cookies are used on ek77:
You can manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies will prevent you from accessing your ek77 account and using the platform's core features.
ek77 retains your personal data only for as long as it is necessary to fulfil the purpose for which it was collected, or as required by applicable law. The following retention periods apply as a general guide:
Upon expiry of the applicable retention period, personal data is securely deleted from ek77's systems using industry-standard data destruction methods, or anonymised in a manner that renders re-identification impossible.
ek77 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
As an ek77 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact ek77 at [email protected] with your account details and a description of your request:
ek77 will not charge a fee for exercising any of the above rights under normal circumstances. All requests are subject to identity verification to protect the security of your account data.
The ek77 platform is strictly intended for adults aged 21 and above. ek77 does not knowingly collect personal data from any individual under the age of 21. If you are under 21, you must not access, register for, or use the ek77 platform in any capacity.
If ek77 becomes aware that personal data has been collected from an individual under the age of 21, that account will be immediately suspended, all associated personal data will be deleted, and any deposits will be returned where legally and technically possible. Any winnings generated from an underage account will be void and will not be paid out.
Parents and guardians in Pakistan who believe their child may have created an ek77 account are encouraged to contact ek77 support immediately at [email protected] so that the matter can be investigated and the account closed without delay.
The ek77 platform may contain links to third-party websites or services — for example, links to payment provider portals or responsible gaming resources. This Privacy Policy applies solely to the ek77 platform and does not govern the data practices of any third-party website. ek77 is not responsible for the privacy policies, data practices, or content of external websites.
Players are encouraged to review the privacy policies of any third-party services they access via links on the ek77 platform, particularly payment providers such as JazzCash and EasyPaisa, whose own privacy policies govern how they handle the data submitted through their respective payment flows.
ek77 reserves the right to update or amend this Privacy Policy at any time. When material changes are made — such as changes to the categories of data collected, the purposes for which data is used, or the third parties with whom data is shared — ek77 will notify active players via the email address associated with their ek77 account and by displaying a prominent notice on the platform.
The "Last Updated" date at the top of this Policy will be revised with every update. Your continued use of the ek77 platform following the effective date of any revised Privacy Policy constitutes your acceptance of the changes. If you do not agree with an updated Policy, you should contact ek77 to close your account before the changes take effect.
ek77 recommends that players review this Privacy Policy periodically to stay informed about how their personal data is being handled. The current version of the Policy is always available at ek77.games/privacy-policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way ek77 handles your personal data, please contact the ek77 support team through the following channels:
If you are not satisfied with ek77's response to a data-related complaint, you have the right to escalate your complaint to the relevant data protection authority or consumer protection body in your jurisdiction.
This Privacy Policy was last reviewed and updated in January 2026. ek77 — Pakistan's premier online gaming platform. Play responsibly. 21+ only.
Now that you know exactly how ek77 handles your data, you can enjoy Pakistan's premier casino, cricket betting, and slot games with complete confidence. Your privacy is protected at every step.